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PPC Social Advertising for Targerted Patient Acquisition

Facebook Advertising

Facebook enables medical practices to harness its powerful demographic research tools to pinpoint and target the exact types of patients you’d want your ads to be served to.  However, it takes extreme setup and management prowess and deep Paid Social knowledge in order to effectively run successful Facebook campaigns.  Poorly managed, you’re basically donating to Facebook; well-managed, you can see a 3x to 5x ROI!  Let our experts at Acquire Patients run your medical practice’s Facebook Ads and ignite patient acquisition. 

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Why Should I Run Facebook Ads for My Medical Practice?

There are a number of advantages for medical practices that decide to use PPC Social Ad channels like Facebook for advertising: 

  1. Increase patient volume by directly targeting the appropriate demographics that would most likely be interested in your ad.
  2. Increase brand awareness by eliciting likes and shares of well-designed ads. 
  3. Target ideal patients with factors like age, gender, job title, interests, likes, etc. by setting up campaigns channeling these demographics that you are most interested in targeting.
Want To Learn More about Facebook Ads for Medical Practices?

FAQs

Running PPC ad campaigns like Facebook ads can be extremely costly.  However, the ROI can be exponential.  You should not run Facebook, or any other PPC ad campaign without the aid of experts like those at Acquire Patients.  Also, depending on your specialty, you may want to ignite exponential growth with different Ad platforms like Google Ads.  For example, if a patient is in need of urgent medical attention, they will likely search Google to find the closest urgent care, not scroll through their Facebook feed.  However, if you are a patient with chronic knee pain, and after months and months come across more and more Facebook Ads in your feed for a particular orthopedic practice, then you will likely explore further to book an appointment.  So in one instance, Google Ads were better, and in another instance, Facebook Ads were highly effective.  Thus, at Acquire Patients, we always assess what is best for medical practices given the full-spectrum of their business processes.

Dr. R.I., MD
Dr. R.I., MD
ENT / Otolaryngology
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"Acquire Patients helped us scale our ENT practice into a multi-site, multi-disciplinary medical center. We were initially skeptical about the need for digital marketing since we were already busy, but we decided to take a chance with Acquire Patients... best ROI decision! These guys know medical practices inside-and-out! And they know exactly how to get you more patients that book appointments online and ACTUALLY SHOW UP FOR THEIR VISIT!"
Dr. S.M., MD
Dr. S.M., MD
Internal Medicine
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"We couldn't be happier! My partner and I dove into starting an independent internal medicine practice. We sought vendors that could help us get off the ground. Hands-down, our best decision was partnering with Acquire Patients. They understand all the challenges private practices face and launched digital marketing strategies tailored for our needs. As a startup, we needed to grow our brand, and Acquire Patients did an amazing job helping us!"
Dr. N.G., MD
Dr. N.G., MD
Neurology
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"Tremendous work! We had no website, no online presence, and just relied on our decades of good community work. This worked great for us until a competitor opened a few miles away with nearly the same name as our practice! And they had a very powerful online presence and got busy very quickly. My practice became stagnant, especially my sleep study centers, and I realized that I had to make a change... I hired Acquire Patients and BOOM! We're busier than ever!"
Dr. R.M., MD
Dr. R.M., MD
Orthopedic Surgery
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"The guys at Acquire Patients seriously know what they're doing. We had a digital marketing company before that made us a lackluster website, minimal communication, and their 'social media posting' was just cookie-cutter holiday messages. We got rid of them, and we decided to partner with Acquire Patients. Totally different experience! We were already busy, but now thanks to Acquire Patients, we scaled up the practice to hire more docs and PAs, multiplying ROI!
Dr. C.S., MD
Dr. C.S., MD
Interventional Spine & Pain Management
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"I've been running my pain practice for 8 years now with an average website, no social media, no SEO, no asking for reviews, no ads, and no medical blogs. And I was doing just fine! But seeing my peers boost growth with digital marketing led me to explore. I found Acquire Patients and they've been amazing. I signed-up to their highest tier plan, and all my marketing is set with zero burden on my or my staff! I'm getting noticeably more appointment requests! Highly recommend!
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