Localized Healthcare “Map-Pack” SEO

Conversion-Driving Impact.

Localized SEO To Get You To The Top Of Local Search Results

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Some Of Our Recent Clients

Why Implement Local SEO?

Get Found At The Top Of Local Searches

Medical practices serve local communities and by-in-large have the vast majority of their patient base situated in close geographic proximity to their practice locations.  Herein, Google geo-tags search results so that they are relevant to patients in a given geography.  For this reason, Local SEO is absolutely critical for medical practices.  The goal of Local SEO is to maximally:

Want to Learn More?

Frequently Asked Questions.

Answers to some of your most pressing questions about Localized Healthcare “Map Pack” SEO.

Elements of Local SEO include:

  • Market Research Strategy
  • Google Business Profile (GBP) Strategy
  • On-page Localization Strategy
  • Local Business Listings Strategy
  • Online Reviews and Reputation Management Strategy
  • Local Content Creation Strategy
  • Local Competitor Analysis Strategy
  • Ubiquitous Event Strategy
Local SEO helps medical practices get ranked:
  • at the top of search engine organic results
  • in the highlighted “3-pack” section of Google, which is above other organic results on SERPs
  • on Google Maps searches
  For Local Service Businesses such as healthcare practices, ranking in these areas of search engines is critical for patient attraction.
  • A GMB profile must be thorough, complete, and active. Accuracy is critical for name, address, phone number, office hours, etc.  Inconsistencies in your business profile data will destroy your local SEO capacity.
  • Take control of business photos, videos, map markers, exterior photos, business name, URL, directions, reviews, summary, address, hours, and phone number.
  • Regular post images and short videos for up-to-date relevancy and activity.
  • Harness FAQs to answer common questions.
  • Acquire reviews from a variety of platforms and respond to reviews.
  • Write a concise description of your business with keywords, location, and unique value propositions mentioned.
  • Ensure proper category selection, especially the primary category.
  • Ensure other data is properly addressed and use Google Messaging if you want customers to be able to message you.
  • Website must be technically and on-page optimized
  • UVP should relay affinity, uniqueness, authority, quality, and convenience.
  • Website should possess basic pages and correct contact information
  • Create a unique page for each business location, especially if the content regarding the service offerings will be different, and create linked GMB profiles.
  • Build out a target customer profile and use keyword language relevant to their local searches as they would write or speak to perform a search.
    • Poll potential customers to gauge desire for offerings
    • Make a listing of rivals that are succeeding and failing in your community
    • Assess how potential customers historically tried to solve what your solution resolves
    • Map out how you relate to essentials of a community
  • Assess keywords and search volume.
  • Ensure your address maps to Google’s location mapping algorithms.
  • Discern where local and non-local firms rank with your various keywords and notate your wins overtime as your try different strategies.

Speak With Our Healthcare Marketing Experts Today To Craft Your CUSTOM Growth Strategy!