Promoting, growing, and scaling your plastic surgery practice can be a daunting endeavor. With highly-educated, trained, and skilled rivals abound, how can you set yourself apart from the competition to attract, acquire, and retain more patients? The answer lies in front of your face right now… over one-third of Americans are constantly online, and over 90% use the internet every day.
Therefore, digital marketing is a crucial component of any independent healthcare provider’s practice expansion plan as internet usage among Americans continues to rise and engulf all hours of waking time. By using the tried-and-true techniques covered in this blog post, you can assist in patients seeking out your services.
Use the below marketing strategies to expand your plastic surgery practice.
1. Promote successful outcomes utilizing top-notch pictures on your website and social media profiles
Patients are probably going to research their doctors online and look for examples of their work before deciding to get a cosmetic or reconstructive operation. Nearly 4 out of 5 website visitors would not consider a medical practice that did not have a before-and-after gallery on their website, indicating the significance of this display for those who are considering cosmetic surgery.
Your potential patients would expect to see favorable testimonials, so post them on your website and social media pages. When feasible, use high-quality photographs because they look more polished, and this reflects your professionalism. Just be careful not to break the Health Insurance Portability and Accountability Act (HIPAA) by sharing sensitive health information without your patients’ explicit consent.
2. Take control of your listings in significant online directories
You may improve your online presence and your chances of showing up naturally in search engine results by creating online profiles on directories like Google My Business and Vitals. To make sure that all the information about your practice is current, it is crucial that you claim these profiles. If the content is out-of-date, it might lower your practice’s search engine rankings and confuse potential patients, turning them away.
72% of patients start their search for a new doctor by reading internet reviews, according to Software Advice. You can manage your internet reputation and remain on top of any new patient reviews, both favorable and negative, by claiming your online profiles.
3. Invest in online search engine and social media marketing for cosmetic surgery
Consider stepping up your plastic surgery marketing with sponsored advertisements after optimizing your online presence. Paid advertisements for particular keywords show up above organic rankings on search engines and in users’ social media feeds, even if they are not yet following your account.
If your area is competitive, buying plastic surgery ads on search engines or social media platforms might help your business stand out. You can tailor your advertisements to people who are looking for your services and reside in your area, which will enhance the likelihood that potential patients will find your website. This will not only increase traffic to your website.
4. Post articles on your blog about the services you offer
Plastic surgery marketing heavily relies on content marketing, which is the process of generating interest in a good or service by producing informative material. The more high-quality material you have on your website, the better your chances are of showing up in Google searches. Consider it as a wider net being thrown.
Consider creating a blog post with targeted keywords related to the services you provide or perhaps some of the cutting-edge tools you employ. Writing authoritatively about your cosmetic surgery services is a terrific method to differentiate yourself from the competition because it positions you as an industry authority and boosts consumer confidence in you.
5. Add forms to your web pages
Prospective patients are more likely to become actual patients if they are interested in learning more about plastic surgery operations and are eager to provide you with their contact information.
If you want to gather contact information from potential patients who are interested in making an appointment or seeking a consultation, it’s critical that you embed a secure online contact form on your website. You will then have a group of interested patients to target and retarget with an email campaign, promotions, or other marketing strategies so to build a loyal following of patients that advocate for your practice.
6. Open a profile on Instagram
Instagram may completely revolutionize the way you market your plastic surgery practice. An aesthetic specialization like plastic surgery fits perfectly with the visual character of this social media platform. It’s a fantastic location to describe different processes and highlight successful outcomes.
Additionally, Instagram is the best channel for connecting with Millennials, a generation that is becoming more and more interested in cosmetic surgery services. The largest age groups seeking anesthetic operations are Gen Z and Millennials, most likely as a result of the growth of videoconferencing. Their dependency on social media and video calls are a major driving force behind seeking treatment.
7. Make your website patient-centered and search engine friendly
Today, over 93% of all patients use online searches to research and select healthcare providers. Since plastic surgery entails the alteration of one’s physical appearance, potential patients interested in your services often rely extensively on search engines like Google, and to a lesser extent, Bing and Yahoo, to rapidly learn about different procedures, assess before-and-after photos of your particular patients and their successes, and compare online reviews from current and former patients between you and your competitors.
For this reason, it is critical that you perform a content audit to ensure your website has the most up-to-date data about you, your practice, your services and procedures, and the conditions you treat, as well as contact information, photos, and testimonials. Most importantly, the UX/UI and overall navigation of your website should be architected such that its optimized to convert prospective patients from simple information gatherers to actually booking or requesting an appointment.
